What's Trending in Travel for 2017?

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As 2016 begins to wind down and we look further into the future to 2017, we've collated a list of the biggest travel trends for 2017.

Social sharing

Our guests love Instagram. While we’ve seen them sharing photos of their experiences for some time, we’ve noticed a big increase in the amount of video being posted. Luckily, this doesn’t detract from their wilderness experience as the images and videos are usually uploaded back in their rooms or even back at home. Their Instagram page then becomes a de facto online audio-visual diary of the trip.

We have also seen a rise of ‘Pinspiration’ with guests using Pinterest to research and even book their safaris.

Jade At Sanctuary Chiefs Camp 

Let the wildlife come to you

We have seen a rise in the number of guests who don’t want to chase around after the wildlife in a jeep but want to let the animals come to them. We are fortunate in that we have properties in the best locations – for example in South Luangwa, Okavango Delta and Tarangire. The properties have pools, spa, bars and restaurants and for some guests relaxing around the lodge or camp is the perfect bush experience for them. 

 Sanctuary Swala Pool3

Sustainable adventures

When we look at the future, we see green, and this is something we felt necessary to include in our plans for Sanctuary Chief’s Camp. Charl Badenhorst, Operations Director for Sanctuary Retreats in Botswana, explains, “We wanted the camp to be completely off-grid and to use 100% renewable energy sources and after careful consideration, the decision was made to build our own solar farm for the camp.”

We have been interested to see an upswing in “green” awareness, particularly regarding the utilisation of captive animals for interactive experiences like lion cub feeding/petting and elephant back safaris. (This seems to be on the back of the “Cecil the lion” debacle earlier this year). Many of our clients are more interested in our hunting policies (there is no hunting with Sanctuary Retreats) and how the game in the reserves are managed. At Sanctuary Retreats we do not offer animal petting or hunting and we are proud of our ‘shoot with a camera, not a gun’ ethos that we have had in place from the very beginning.


The rise of the “uber” luxury suites

As the definition of luxury changes, so too has our offering. As we continue to upgrade our properties, we are finding new ways to cater to people’s expectation of luxury. For example, at our newly rebuilt Sanctuary Chief’s Camp, we have introduced the Geoffrey Kent Luxury Suite. Utmost privacy and superlative comfort are assured from this 2035 ft2 (620m2) suite, which sleeps up to six – with each guest treated like royalty, but with discretion. Named after the explorer Geoffrey Kent, and inspired by this award-winning photographer and polo-playing philanthropist’s intrepid travels, guests can expect characterful interiors as well as a kitchen, indoor lounge, private boma and secluded deck areas. Since the launch this suite has been in great demand and the biggest problem at the moment is finding availability for guests wanting to book it.


Contact our reservations team to book your 2017 trip with us today.